How can we ensure that our online presence is achieving simply more than likes and followers? What about times of “fire”, when the normal day is disrupted and timelines, forums, inboxes are filled with content? How can we create an online presence that can lead a safe way out of the fire for our followers, for the public? How can we create trust and make sure that our strategy is user-centric and intent based?

During the webinar, Mark will present insights on tools, workflows and most importantly ways of thinking. There will be lots of examples and name dropping tools do make a difference.

Mark wants to enable your active comparison where you can easily consider if any/some of the introduced insights can be tested in your own case. Yes, the keyword of this webinar is testing.

2. April 2020; od 13:00 do14:00 
https://bit.ly/3bqBvpB

During the webinar, Mark will focus on:

• Simplifying database and audience management with MailChimp
• Why tracking matters, and why it shouldn't always be complex
• Pillar Content Model
• UC&IB – User Centric, Intent Based approach
• Whether boosting Facebook posts is a need or an option
• Email marketing best practices
• Abandoning online campaigns, creating user journeys

Who is it for?

• If your day to day work is involved with online campaigns and you are not fully convinced that all this effort and time makes sense.
• If you are looking for new channels for constituency building, and online channels are on the list.
• If you are already using online channels and looking for ways to maximise impact with minimum effort.
• If you are looking for simplifying your workflow to have a coherent online presence at times of fire.
• If just hearing the words analytics, tracking, content creation or remarketing are giving you headaches.

What are the intended takeaways?

• To understand why user-centric, intent based approach is key for any online activity and why it matters the most at times of fire.
• To implement manageable changes to an existing online strategy, or to setup one that ensure a meaningful user journey.

Who will lead the webinar?

Mark is a digital marketing expert with a focus on social impact. His work focuses on the science behind online fundraising, online giving as well as advocacy campaigns that aim to drive awareness on some of the most pressing issues today. In the last 7 years, having worked at Google, YouTube, and most recently, with humanitarian aid, animal protection and environmental organisations; Mark’s work combines online marketing, online participation of public for positive change, and using data to generate meaningful insights.

Mark is currently working at TechSoup and lives in Barcelona. He is currently interested in the dynamics that create behavioral shifts in societies under the influence of technology.